Product and brand endorsements
Sachin Tendulkar endorses the following products:- Pepsi: 1992–Present[101]
- Canon: 2006–2009[102]
- Airtel: 2004–2006[103]
- Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.[104]
- Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.[105]
- Britannia: 2001–2007[106]
- HomeTrade: 2001–2002[107]
- Sunfeast: 2007–2013/14[108]
- National Egg Coordination Committee (NECC): 2003–2005[109]
- Boost: 1990–Present[110]
- Action Shoes: 1995–2000[111]
- Adidas: 2000–2010[112]
- Fiat Palio: 2001 to 2003[113]
- Reynolds: 2007–Present[114]
- TVS: 2002–2005[115]
- ESPN Star Sports: 2002–Present[116]
- G-Hanz: 2005–2007[117]
- Sanyo BPL: 2007–Present[118]
- AIDS Awareness Campaign: 2005[119]
- Colgate-Palmolive[120]
- Philips[120]
- MRF[120]
- VISA[120]
- Aviva
- Royal Bank of Scotland Group
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