An innings-by-innings breakdown of Tendulkar's Test match batting career, showing runs scored (red bars) and the average of the last ten innings (blue line)
Sachin Tendulkar is the most prolific run scorer in one-day internationals with 17,598 runs. With a current aggregate of 13447 Test runs, he surpassed Brian Lara's previous record tally of 11,953 runs as the highest run scorer in test matches in the second Test of Australia's 2008 tour of India in Mohali.[16][129] Tendulkar described "It is definitely the biggest achievement in 19 years of my career" on the day he achieved the record.Rajiv Gandhi Khel Ratna, Arjuna Award, Padma Shri and Padma Vibhushan by the Government of India. He was also chosen as one of the five Wisden Cricketers of the Year in 1997 and is ranked by the Wisden 100 as the second best test batsman and best ODI batsman of all time. He also holds the record of highest number of centuries in both Test (47) and ODI cricket (46). Throughout his career, he has made a strong impact on Indian cricket and was, at one time, the foundation of most of the team's victories. In recognition with his impact on sport in a cricket-loving country like India, Tendulkar has been granted the Tendulkar has also consistently done well in Cricket World Cups. Tendulkar was the highest run scorer of the 2003 Cricket World Cup and 1996 Cricket World Cup. Tendulkar has scored over 1000 runs in a calendar year in ODIs 7 times, and in 1998 he scored 1894 runs, easily the record for the highest number of runs scored by any player in a single calendar year for one day internationals. Tendulkar is also one of the very few players who are still playing in international cricket from the 1980s. On 24 February 2010, Tendulkar broke the previous world record for highest individual run scorer in an ODI and became the first male cricketer to score double century in ODI. He scored 200 runs and broke the previous record of 194 runs jointly held by Pakistan opener Saeed Anwar and Zimbabwe's Charles Coventry. He has been Man of the Match 13 times in Test matches and Man of the Series four times, out of them twice in the Border-Gavaskar Trophy against Australia. The performances earned him respect from Australian cricket fans and players. Similarly he has been Man of the Match 60 times in One day International matches and Man of the Series 14 times.
Nazara Technologies: 2005–2008. License for Mobile Content development based on Sachin.[104]
Reliance Communications sub-licensed brand 'Sachin Tendulkar' to update the user of the latest 2007 Cricket World Cup scores and news in Sachin's voice. Hutch – ICC's prime communication sponsor protested calling Reliance's plan as 'ambush marketing', a charge that Reliance Communication denies.[105]
Tendulkar's immense popularity has led him to numerous profitable business dealings in the past. He currently has the most sponsorships out of all players in world cricket. Sachin Tendulkar was an early pioneer in India on cricket business dealings when he signed a then record sports management deal with Worldtel in 1995, the value of the deal being 30 crorerupees over five years. His next contract with WorldTel in 2001 was valued at 80 crores over five years. In 2006, he signed a contract with Saatchi and Saatchi's ICONIX values at 180 crores over three years. He is the highest earning cricketer in the world.
Making use of his popularity, Tendulkar has opened two restaurants: 'Tendulkar's (Colaba, Mumbai) and 'Sachin's (Mulund, Mumbai). Sachin owns these restaurants in partnership with Sanjay Narang of Mars Restaurants. He has also got a new restaurant in Bangalore called Sachin's.
In 2007, Tendulkar also announced a JV with the Future Group and Manipal Group to launch healthcare and sports fitness products under the brand name 'S Drive and Sach'. A series of comic books by Virgin Comics is also due to be published featuring him as a superhero.
Sudhir Kumar Chaudhary, a die hard fan of Tendulkar who earned the privilege to get tickets to all home games of India for lifetime
Tendulkar's entry into world cricket was very much hyped up by former Indian stars and those who had seen him play. By scoring his first half-century in his second match and his first century aged 17, Tendulkar's consistent performances earned him a fan following across the globe, including amongst Australian crowds, where Tendulkar has consistently scored centuries. One of the most popular sayings by his fans is "Cricket is my religion and Sachin is my God".Cricinfo mentions in his profile that "... Tendulkar remains, by a distance, the most worshipped cricketer in the world." During the Australian tour of India in 1998 Matthew Hayden said "I have seen God. He bats at no. 4 in India in Tests." At home in Mumbai, Tendulkar's fan following is so great that he is unable to lead a normal life. Ian Chappell has said that he would be unable to cope with the lifestyle Tendulkar was forced to lead, having to "wear a wig and go out and watch a movie only at night". In an interview with Tim Sheridan, Tendulkar admitted that he sometimes went for quiet drives in the streets of Mumbai late at night when he would be able to enjoy some peace and silence.
In the second test of India's 2001 tour of South Africa, match referee Mike Denness fined four Indian players for excessive appealing as well as the Indian captain Sourav Ganguly for not controlling his team.Tendulkar was given a suspended ban of one game in light of alleged ball tampering. Television cameras picked up images that suggested Tendulkar may have been involved in cleaning the seam of the cricket ball in the second test match between India and South Africa at St George's Park, Port Elizabeth. This can, under some conditions, amount to altering the condition of the ball. The match referee Mike Denness found Sachin Tendulkar guilty of ball tampering charges and handed him a one Test match ban. The incident escalated to include allegations of racism, and led to Mike Denness being barred from entering the venue of the third test match. After a thorough investigation, the International Cricket Council revoked the official status of the match and the ban on Tendulkar was lifted. Tendulkar's ball tampering charges and Sehwag's ban for excessive appealing triggered a massive backlash from the Indian public and even the Indian parliament.
Controversy over Ferrari customs waiver
In commemorating Tendulkar's feat of equalling Don Bradman's 29 centuries in Test Cricket, automotive giantFerrari invited Tendulkar to its paddock in Silverstone on the eve of the British Grand Prix (23 July 2002) to receive a Ferrari 360 Modena from the F1 world champion Michael Schumacher. On 4 September 2002 India's then finance minister Jaswant Singh wrote to Tendulkar telling him that the government will waive customs duty imposed on the car as a measure to applaud his feat. However the rules at the time stated that the customs duty can be waived only when receiving an automobile as a prize and not as a gift. It is claimed that the proposals to change the law (Customs Act) was put forth in Financial Bill in February 2003 and amended was passed as a law in May 2003. Subsequently the Ferrari was allowed to be brought to India without payment of the customs duty (Rs 1.13 Crores or 120% on the car value of Rs 75 Lakhs). When the move to waive customs duty became public in July 2003, political and social activists protested the waiverPIL in the Delhi High Court. With the controversy snowballing, Tendulkar offered to pay the customs duty, which was finally picked up by Ferrari. Tendulkar has been seen taking his Ferrari 360 Modena for late-night drives in Mumbai. and filed
